PenPen Accounting

Creative Brief

PenPen Accounting is a regional certified public accounting firm which provides an array of accounting solutions for new and preexisiting businesses. These include bookkeeping, taxation, consulting, and more. My goal was to create PenPen Accounting’s corporate identity, branding, marketing materials, and an online platform which would exude their core values to possible clients.

Deliverables

BRAND IDENTITY, MARKETING, WEBSITE

Creative Concept

Trusting, Reliable, Meticulous, Accurate, Decisive. These are some of the adjectives that I associated with PenPen Accounting. After looking into the different types and services accounting firms can provide I was able to come up with my own take on an accounting firm with their own insights and objectives. With this, I decided to associate the firm with an emperor penguin.

The male emperor penguin could be considered Father of the Year when you consider the lengths this Antarctic animal goes to for his hatchling [...] Traveling an average of 50 miles the father sits on the egg for around 64 days until it hatches (80 kilometers) from the ocean to a hatching ground.

The idea is that PenPen Accounting will take care of your finances the same way an emperor penguin does for his hatchling.